Why strong copywriting is important for your business

Posted on
August 9, 2021

It's no secret that content marketing is a powerful tool for small businesses and large corporations alike. Creating blog posts, infographics, white papers, videos and more will drive traffic to your website with the goal of increasing conversions. But new research shows that one thing can make or break your content: copywriting.

The objective of good copywriting is to draw and convince readers to do business with you. A copywriter’s job is to produce new content for marketing and advertising to attract readers. Therefore, your content needs to reach out to the people you are talking to so you can connect emotionally with them and prove that they need what you offer. They need to know what words to use and what buttons to press to convince with your sincerity and authority.

Here are four reasons why strong copywriting is important for your business: 

  1. It attracts the right type of visitors to your site - copywriting gives people a reason to come to your website in the first place. People want to read about your company and what you sell or offer. By writing pages that discuss these not only brings visitors to your page, but also keeps them there longer. 
  2. It provides relevant information to your visitors - by giving relevant and correct information to your visitors, it helps you build valuable relationships with them right away. That means every time they read something on your website, they’re one step closer to becoming a paying customer. 
  3. It converts visitors to become customers by showing them value in your services and products - this is the ultimate goal of any marketing strategy, including website copy. Specifically, the part of your copy that convinces visitors to become customers is the call to action (CTA). A CTA is an essential part of all text on the Internet. It tells readers what they should do after they’re done with your page, which increases the chance that they’ll eventually become customers.
  4. It supports your overall SEO strategy - with copywriting, you can target as many keywords as you want to make sure you get qualified traffic to your website from search engines like Google. Plus, the more you update your site with new pages, the more Google and other search engines will recommend your site to their users.Why do you think we are writing this blog post 🤷🏽‍♀️

In order to get the best conversion rates, you need copywriting that speaks to your customers and provides a clear call-to-action. Copywriters can help with this! You guessed it, we are more than just a website design agency. Our copywriters are New Zealand based and speak your language. We’ve been helping clients improve their websites for years by providing highly effective content so feel free to contact us today so we can give you an estimate of how much it will cost to have our team create compelling copywriting for your website or blog post

Posted on
August 2, 2023