Why investing in SEO for your business is important

Posted on
October 3, 2021

It is safe to say that SEO (search engine optimisation) for your business is the most viable and cost-effective way to both understand and reach customers in key moments that matter. With more and more people moving online (thanks to Covid-19), SEO is more important than ever, even for the most traditional businesses as they need to accelerate the shift to digital.

SEO helps small business owners create fast, firm, and user-friendly websites that rank higher in search engines, which in turn helps bring more qualified potential customers to their sites and eventually increases conversion rates.It also helps build brand awareness for your business as search engine users are more likely to trust a site that are on the first page of search engines like Google when they go searching. 

Some ot the MAIN benefits of SEO are:

  1. User-friendly websites - a well-structured and cluster free website compels a passing visitor to stay longer, thereby decreasing bounce rate and increasing page views. By making sure the copy on your website answers their questions, the loading speed of your website isn’t too slow and the images and videos are optimised, it provides the visitor with a user-friendly experience that they are after. Remember, first impressions count and having SEO will allow you to do just that. 
  2. Bring in the right type of customers - if you’re willing to spend a few hours, energy, and a small amount of money for your marketing, SEO will help bring targeted audiences to your website, and eventually more customers to your business than any other marketing tactics you’ll ever use.
  3. Gives you an edge over your competitors - SEO is super effective not only at building credibility and trust, but also converting prospects into leads, and if they are taken care of well, then converting those leads into sales. It is no different than having a very effective salesperson make a compelling argument about choosing your brand over your competitors. If you do SEO right, people will trust your business over someone else's because you will appeal to their needs clearly. 

SEO is probably the most efficient and affordable marketing strategy that exists today. Moreover, it will only bring in customers who are actively seeking to find your product or service. Websites that are easy to read and navigate are more likely to grab and hold attention from your readers or visitors as they’re more likely to become your loyal customers, subscribers, and returning visitors. So why not get us to help ensure your business has the best SEO practices actioned to keep and retain your customers.

Posted on
February 10, 2023